About Snuglio™
Snuglio™ was created to be life’s coziest sidekick, a reminder that comfort, courage, and warmth belong to you. Every design has a story, and every Snuglio™ is made to wrap you in more than softness, it’s meant to wrap you in belief.
Our Story
Snuglio™ was born from resilience and created to meet you in your own. We’re not just here to keep you warm. We’re here to remind you of your softness, your strength, and your story. Because comfort should do more than cover you. It should hold meaning.
Why choose us to be your sidekick
Because comfort should mean something.
Our products are rooted in softness, guided by care, and designed to bring you comfort
that goes deeper than fabric. Snuglio™ isn’t just about what you wear, it’s about how you feel while wearing it.
Made to Embrace You
Oversized on purpose, every Snuglio™ is made to feel like a soft retreat. Grounding, generous, and made for the moments that ask you to slow down, breathe, or begin again.
Stitched with Soul
Each Snuglio™ carries a mood. Designed in small batches, every piece holds an emotional thread, whether it’s resilience, rest, or quiet joy. Because when comfort speaks to how you feel, it stays with you.
More Than Warmth
Snuglio™ is emotional comfort made visible. A gentle shield for your softness, stillness, and strength. A reminder that being held is just as powerful as holding it all together.
Our Materials
Chosen with Intention
Snuglio™ is made with plush, cozy fabrics that feel like a warm hug. Soft, resilient, and designed to bring lasting comfort.Each textile is carefully selected for its warmth, texture, and quality, because you deserve to feel embraced in every detail.
Designed with Purpose
Snuglio™ isn’t made to follow trends, it’s made to follow feeling. Each piece is oversized by design, crafted to offer comfort that lasts far beyond a season. Because when comfort has meaning, it becomes part of your story, not just something you wear.
Meet the Founder
Hi, I’m Vashti. Dreamer. Mother. Builder of things that matter. Snuglio™ began as something deeply personal. After leaving behind everything I knew in South Africa to start over in Switzerland, I found myself navigating motherhood, identity, and reinvention all at once. I wasn’t just starting over. I was rediscovering myself. I needed something to remind me of the strength I still carried, something soft enough to hold me, yet strong enough to remind me of who I was becoming. That longing became Snuglio™. I created this brand to offer others what I needed most: warmth with meaning, softness without apology, and a space to be held through both hard days and joyful ones. Snuglio™ is for the quiet warriors. The ones rising slowly. The ones rebuilding something beautiful. Maybe for the first time, or maybe again. Thank you for being here. Vashti
About Us at Snuglio™
Snuglio™ was born in the quiet moments. The ones where comfort becomes courage, and softness is its own kind of strength. Founded by a mother rebuilding her life across continents, Snuglio™ is more than something you wear. It’s a feeling you wrap around your shoulders. A symbol of stillness in chaos. Of resilience made warm. Of self care that doesn’t apologize. Each Snuglio™ is thoughtfully designed to reflect a mood, a story, or a turning point. We believe comfort is powerful, and that everyone deserves a space, and a garment, that holds them through their becoming.
Welcome to life’s coziest sidekick.
Founder Quote
“Snuglio™ is for the quiet warriors. The ones rising slowly. The ones rebuilding something beautiful. Maybe for the first time, or maybe again.”
Vashti Morf, Founder
